Digital Abhiyan

We are an organisation working towards connecting rural India to its urban counterpart.

Who We Are

Bringing Information and Technology right at the Doorstep of Rural India.

Sahaj e-Village Ltd. is an ISO 27001:2013 Certified Company. Sahaj has delved into bridging the digital divide between Urban and Rural India under the flagship of NeGP of Government of India.

Sahaj operates through two business verticals i.e. Sahaj Retail Limited and Rural Innovation Lab Pvt. Ltd. Both the businesses are closely bounded and run through a holistic Social Inclusion model which ensures achievement of Economic Empowerment and Enhancement, Life Quality Enhancement and Livelihood Enhancement. Additionally, the focus is towards ensuring Human, Digital and Physical network driving efficient access to Rural India through our various products and services.

Sahaj is presently operational in 21 States / Union Territories of India. The company provides various services to rural Indians through its IT enabled Sahaj Kendras, run by Sahaj Mitrs - Village Level Entrepreneurs.


At present, we are operational in 21 States / Union Territories of India - Assam, Bihar, Chattisgarh, Delhi, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Meghalaya, Odisha, Rajasthan, Tamil Nadu, Tripura, Uttar Pradesh, Uttarakhand, Puducherry, Punjab, Andhra Pradesh, West Bengal. We plan to expand with a robust franchise network. Our strategy is to utilize franchisee activation and pull products to increase the depth and width of the market we serve.

Sahaj provides services like G2C, Financial Inclusion, Financial Services, utility bill collection services, mobile/ DTH top-ups, e-Learning, FASTag, etc.

Our strategy is to utilize franchise activation and pull products to increase the depth and width of the market we serve. Till date, Sahaj has rolled out 75000 Sahaj Kendras across the country.

As far as our vision of creating a developed rural India, we see high prospects in Financial Inclusion. The BC model has stepped into a win-win situation for the rural mass. We are hopeful of the newly launched AePS- Anytime anywhere banking service with more than 100 banks.


Sahaj Mitr pan India


Param Mitr ​pan India


Number of Partners




States / Union Territories reached