Having set up one the largest IT connected networks in Rural India, the retail division of Sahaj e-Village Limited is in the business of making rural lives simpler. Apart from bringing convenience of accessing numerous services at a Sahaj Common Service Center in their locality for rural consumers, this network is one of the most robust service delivery & branding channels for corporate players who want to reach out to 280 million rural consumers across 6 states.
The Sahaj Common Service Centres provide direct access to modern state-of-art technological facilities to the rural consumers of India. The services of Sahaj reaches the most marginalized communities of India, brought to them and operated by members of their own community through organizational support, thus, bringing about great transformation in these traditionally deprived regions in India Sahaj started with around half a dozen services and today have an impressive array of over thirty different kinds of services.
Apart from the convenience of a one stop internet connected store next door, it dovetails into its fold life changing aspects like financial literacy, computer education, Life Insurance and General Insurance premium collection, DTH recharge services, Mobile Top-ups, Electricity Bill Collections in select locations, railway ticketing, air ticketing, Advertising, to name a few.
The organization has received a mandate for Banking Correspondents and has collaborated with various nationalized banks to bring the un-banked rural populace under the umbrella of Financial Inclusion. Sahaj has also been declared “aggregator” for the Swavalamban scheme of PFRDA. This unique scheme would help the Company provide assurance for future by means of pension to millions of unorganized sector workers.
With these bounties of services in its kitty, Sahaj is also seeking opportunity in new business areas as well such as Agribusiness, Rural Finance, Rural Livelihood and Dairy. Besides this Sahaj has also, recently, started e-tailing and sale of eye glasses.